Figaro Promotions Allocator : Getting to the point of Program Promotions scheduling.

FigaroPA provides a unique reach-based optimization algorithm so you can be sure that your promotions are scheduled effectively.

How do you balance the competing requirements of individual campaigns with their different target audiences and play-out restrictions whilst making optimum use of the available inventory? 
FigaroPA provides that solution. Using its unique reach-based optimization algorithm you can be sure that your program promotions are slotted effectively. Comprehensive reporting is provided so it’s easy to see how your inventory has been used and what the spot composition of each promotion schedule is.

FigaroPA has a host of advanced features includes controls for spot proximity and a facility for introducing costs to impute a value for promotions campaigns; a very useful feature for cross-channel promotion arrangements.

If you require further information on any of our products please contact us. We look forward to hearing from you.

  • Reach-based optimization promotion schedules.
  • Fully integrated with in-house systems.
  • Friendly easy-to-use interface.
  • Fast processing.
  • Weekly updates using TV audience research data.

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